French pioneer in video game rental and access-based entertainment.
CCO was an early French pioneer in video game rental and access-based entertainment.
The company developed one of France’s first video game rental concepts, introducing an access-based model in a market traditionally dominated by retail purchases and ownership.
The concept was later adopted by Micromania, demonstrating the commercial potential of a new approach to video game consumption.
The initiative combined entrepreneurship, business model innovation, product development, market creation, and commercial validation.