Google is one of the world’s leading digital advertising and audience acquisition platforms.
Worked with Google in the context of one of the largest online advertising spending budgets in the sector, supporting the acquisition, development, and monetization of digital content.
The experience involved using digital advertising as a commercial growth engine: acquiring audiences, evaluating customer economics, optimizing marketing performance, and connecting content investment with revenue generation.
It provided direct exposure to the relationship between audience acquisition, advertising efficiency, digital content economics, and scalable business models.