Lagardère is a major French business group with a history spanning aerospace, defence, media, publishing, and entertainment.
Supported the development of Lagardère’s mobile entertainment and interactive media activities.
The work involved interactive television, mobile content, digital services, commercial development, and the creation of new monetization opportunities across television, press, and mobile channels.
The activity developed into a significant position in the French market, reaching a 25–40% market share within the relevant mobile entertainment segment. This experience combined digital business development, content monetization, interactive media, and the transformation of established media assets into new digital services.