Samsung is the world’s leading TV manufacturer and one of the largest connected-TV ecosystems.
Supported the development and distribution of the biggest portfolio of FAST TV channels across Samsung Smart TVs in Europe.
The initiative involved creating and structuring a portfolio of more than 20 free, ad-supported television channels, securing content, coordinating distribution, and supporting platform and commercial discussions.
Through Samsung’s connected-TV ecosystem, the portfolio reached an installed base of approximately 46M connected televisions across six European markets. The work helped turn connected-TV distribution into a scalable digital media business, combining content, platform access, international distribution, and advertising-led monetization.